Fans! Not Customers: Revised Edition

Introduction by: Tom Peters
Imprint: Profile Books
Subject: Business & Management
Illustrations: 8 pp colour plates

Fans! Not Customers: Revised Edition

How to Create Growth Companies in a No Growth World

Vernon Hill, Bob Andelman

There is a Hall of Fame of the Customer Service Kings. And the equal of any: Vernon Hill's Metro Bank. Way to go, Metro Bank! To readers: Enjoy! Learn! Steal! Implement!

eBook (ePUB/MOBI)?
9781782833130 (7 Jul 2016)
£12.99

About the book

Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance. Of course it happens all the time in the digital world, but it can happen anywhere - so long as you turn your customers into fans. When that happens your customers - who will sing your praises when your competitors' customers are grumbling all the time - become your greatest allies in marketing and sales. Then you can really go for growth. But to amaze and delight your customers and clients isn't easy, and requires constant work and innovation - this book, generously scattered with examples and case studies drawn from Vernon Hill's own experience shows how it is to be done.

About the author

Vernon W. Hill II is a graduate of the Wharton School at the University of Pennsylvania and an Honorary Visiting Professor at Cass Business School, City University London. He is a noted critic of traditional banking customer service. He divides his time between the UK and the USA.

Additional Information

Introduction by: Tom Peters
Imprint: Profile Books
Subject: Business & Management
Illustrations: 8 pp colour plates

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