Drew Boyd, Jacob Goldenberg
Forget thinking outside the box. Get inside it!
Remarkably original ... If you're interested in gaining a competitive edge, open this package first
Inside the Box uses very practical methods to take the mystery out of innovation and provides a roadmap for getting real results
Among the few ideas that have fundamentally changed how I look at life is the idea that creativity can be simple and systematic. In this book Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential
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