Join our mailing list for bookish updates | There's 10% off all books on our website & free UK p&p. Offer applied at checkout

Jules Goddard

Jules Goddard

Jules Goddard is a Fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years. He was previously Gresham Professor of Commerce and Mercers Memorial Professor at City University. He has written widely on strategic and managerial innovation and has consulted with many organisations around the world.