The 22 Immutable Laws Of Branding

Imprint: Profile Books
Pages: 192
Subject: Strategy, Marketing & Innovation, Business & Management

The 22 Immutable Laws Of Branding

Al Ries, Laura Ries

Paperback
9781861976055 (3 Apr 2000)
£8.99

About the book

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.

About the author

Laura Ries is a graduate of Northwestern University and a partner in the marketing strategy firm Ries & Ries. They act as consultants of major corporations, including Alcoa, Frito-Lay, Glaxo Wellcome, Merck and Pillsbury.

Reviews

The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense

- Independent

Additional Information

Imprint: Profile Books
Pages: 192
Subject: Strategy, Marketing & Innovation, Business & Management