The Economist Guide to Business Modelling

Imprint: Economist Books
Pages: 288
Subject: Strategy, Marketing & Innovation, Business & Management

The Economist Guide to Business Modelling

Graham Friend, John Tennent

The definitive guide to creating business models for evaluating everything from a modest business development to a major acquisition.

Hardback
9781846683831 (11 Aug 2011)
£25

About the book

All organisations face more and more complex decision-making while the risks dependent on their decisions require increasingly explicit understanding of potential outcomes. The current edition of this widely acclaimed guide is full of practical help on how to build the best, most flexible and easy-to-use business models for analysing the upside or potential downside of any business project, however small or large. Key features include: Fully Excel 2010 aligned with enhanced Excel and business content
More model evaluation techniques to help with business decision-making
Helpful key point summaries
Website from which model examples given in the book can be downloadedFor anyone who wants to get ahead in business and especially for those with bottom-line responsibilities, this is an invaluable guide to how to build spreadsheet models for assessing business risks and opportunities.

About the author

John Tennent, a qualified accountant, manages a training consultancy specialising in business modelling and investment appraisal. Graham Friend is a consultant specialising in business modelling.

Additional Information

Imprint: Economist Books
Pages: 288
Subject: Strategy, Marketing & Innovation, Business & Management