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The Economist Guide To Business Planning

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Imprint: Economist Books
Subject: Business, Business & Management

The Economist Guide To Business Planning

Graham Friend, Stefan Zehle

A comprehensive guide to every aspect of preparing and using a business plan.

eBook (ePUB/MOBI)?
9781847650191 (20 Aug 2010)
£25

About the book

To get any new business idea off the ground or develop and better manage an existing business you must have a plan - and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. The business plan also provides the blueprint for successfully creating and running the new venture. This fully revised and updated comprehensive guide covers every aspect of preparing and using a business plan.

It includes:

·tools for analysing the market, customers, competitors, and the business environment
·techniques for examining and choosing between alternative strategic options
·a business planning model to help prepare financial forecasts
·how to analyse and mitigate risk
·how to identify the business's financing needs and select the appropriate type of finance
·how to use the book's business plan document template to write your own plan

About the author

Graham Friend and Stefan Zehle are business planning consultants, specialising in telecommunications, media and technology. Graham Friend is also co-author of Guide to Business Modelling (9781861979155).

Additional Information

Imprint: Economist Books
Subject: Business, Business & Management
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