The Economist: Marketing for Growth

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Imprint: Economist Books
Pages: 224
Subject: Strategy, Marketing & Innovation, Business & Management

The Economist: Marketing for Growth

The role of marketers in driving revenues and profits

Iain Ellwood

How marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success.

Paperback
9781846689055 (9 Jan 2014)
£15
eBook (ePUB/MOBI)?
9781847658654 (9 Jan 2014)
£15

Additional Information

Imprint: Economist Books
Pages: 224
Subject: Strategy, Marketing & Innovation, Business & Management
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