The Game Changer

Imprint: Profile Books
Subject: Strategy, Marketing & Innovation, Business & Management

The Game Changer

How Every Leader Can Drive Everyday Innovation

A. G. Lafley, Ram Charan

A.G Lafley, chairman and CEO of Procter & Gamble, and Ram Charan, named the 'hottest management consultant in America' by Newsweek, show how to change your business by making innovation the centre of activity, driving everything from hiring and budgeting to strategy.

eBook (ePUB/MOBI)?
9781847651365 (3 Sep 2010)
£15

About the book

It is by making innovation an intimate, intentional part of the business that A. G. Lafley - the Jack Welch of the 21st century - has recently transformed Procter & Gamble from a $39 into a $76 billion dollar company that touches more than 3 billion people around the world. On the brink of collapse when he joined in 2000, it became a model for growth and innovation. In this inspiring and practical book Lafley explains how making innovation more than just a stand-alone activity enabled him to turn around growth, productivity and the bottom line. As this book shows, innovation can become a reliable and repeatable game-changer for any business in all areas of the organisation, from the CEO's desk to the everyday activities of each employee. By using new insights and easy-to-relate-to stories from P&G and other companies - describing, for example, the best way to brainstorm, and the "innovation portfolio" - this book is destined to become as influential as Good to Great and as Charan's own bestseller, Execution.

About the author

A.G. Lafley, described as the 'king of management' by Fortune Magazine, has been the chairman and CEO of Proctor & Gamble since 2000 and in 2006 was named CEO of the Year by Chief Executive magazine. He lives in New York. Ram Charan, who learned the art and science of business in his family's shoe shop, has consulted for many well-known companies, including GE, KLM and DuPont and is a bestselling author. He recently bought his first flat in Dallas, Texas, aged 67.

Additional Information

Imprint: Profile Books
Subject: Strategy, Marketing & Innovation, Business & Management