The Long and the Short of It

Imprint: Profile Books
Pages: 256
Subject: Business & Management, Current Affairs, Politics & Economics

The Long and the Short of It

A guide to finance and investment for normally intelligent people who aren't in the industry

John Kay

A clear and practical guide to investment by leading economist John Kay. Second revised and updated edition.

Paperback(Preorder only)
9781781256756 (Published 1 Dec 2016)

About the book

This book provides a guide to the complexities of modern finance. It describes the basics of investment and the sophisticated innovations of the modern financial system. It explains how the follies of finance have threatened the stability of the world economy, and describes an environment that is complex and sophisticated, but greedy, cynical and self-interested. This book explains how to put your finances in the only hands you can confidently trust - your own. Readers will learn everything they need to be their own investment manager. They will recognise their investment options, the institutions that try to sell them, and how to distinguish between fact and fiction in what companies say. They will discover the principles of sound investment and the research that supports these principles. Crucially, they will learn a practical investment strategy and how to implement it. Leading economist and hugely successful investor John Kay uses his academic credentials and practical experience to lay out the key principles of investment with characteristic clarity and dry humour. This is the only book about finance and investment anyone needs, and the one book they must have.

About the author

John Kay is 'both a first-class economist and an excellent writer' (Financial Times). He is a visiting professor at the London School of Economics, a Fellow of St John's College, Oxford and director of several public companies. He contributes a weekly column to the Financial Times. He chaired the UK government review of Equity Markets which reported in 2012 recommending substantial reforms. He is the author of many books including Obliquity [9781846682896] and Other People's Money [9781781254455] both published by Profile Books.


The best book ever written for the British individual investor, by a country mile.

- John Lanchester, author of How to Speak Money

To manage your money well means that you should understand a few key principles. John Kay explains all that you need to understand.

- Mervyn King, ex-Governor of the Bank of England

Mr Kay is a brilliant writer.

- Wall Street Journal

John Kay is one of the most engaging and accessible writers on economics in Britain today

- Morning Star

Not only is it a highly enjoyable read, but this is one of the most useful and original books on investment I have ever seen. I cannot recommend this book highly enough, both for seasoned investors seeking wisdom and for those at a much earlier stage.

- Martin White, board member and ex-chairman, UK Shareholders' Association

Additional Information

Imprint: Profile Books
Pages: 256
Subject: Business & Management, Current Affairs, Politics & Economics