Home /
The small BIG

The small BIG

Look Inside

Imprint:	Profile Books
Pages:	304
Subject:	Management, Leadership & Personal Development, Business & Management

The small BIG

Small Changes that Spark Big Influence

Steve Martin, Noah Goldstein, Robert B. Cialdini

Why a small change can make a big difference.

Paperback

9781781252758 (6 Aug 2015)

£9.99

eBook (ePUB/MOBI)?

9781782830757 (28 Aug 2014)

£5.99

About the book

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.

the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

About the author

Martin, Goldstein and Cialdini are renowned practitioners of the science of persuasion. In the field of influence and persuasion, Robert Cialdini is the world's most cited living social psychologist and author of the seminal book Influence [9781846686146]. Together, they are the authors of the Royal Society Prize-listed international bestseller Yes! 50 Secrets from the Science of Persuasion [9781846680168]. Collectively the authors' books have sold three million copies and translated into twenty-seven languages.

Reviews

This is a clever, well-worked volume from which readers should find at least a few useful take-away ideas.
- The Irish Times

The great Robert Cialdini teams with two other scholars to review the latest research in the science of persuasion and offer practical ways to put that research to use. This might be the first book I've read in which the passages I underlined outnumbered the passages I didn't.
- Dan Pink

The small BIG is a highly practical guide to persuasion that belongs on every business bookshelf.
- Forbes

The latest book from the scions of Influence, Bob Cialdini, Steve Martin and Noah Goldstein is brimming with insight on how to get people to do things they don't want to, like paying a tax bill.
- Telegraph

Praise for Yes!
'Surprising, provocative, fun
- Tim Harford, author of 'The Undercover Economist'

About the book

About the author

Reviews

This is a clever, well-worked volume from which readers should find at least a few useful take-away ideas.
- The Irish Times

The great Robert Cialdini teams with two other scholars to review the latest research in the science of persuasion and offer practical ways to put that research to use. This might be the first book I've read in which the passages I underlined outnumbered the passages I didn't.
- Dan Pink

The small BIG is a highly practical guide to persuasion that belongs on every business bookshelf.
- Forbes

The latest book from the scions of Influence, Bob Cialdini, Steve Martin and Noah Goldstein is brimming with insight on how to get people to do things they don't want to, like paying a tax bill.
- Telegraph

Praise for Yes!
'Surprising, provocative, fun
- Tim Harford, author of 'The Undercover Economist'

Additional Information

Imprint:	Profile Books
Pages:	304
Subject:	Management, Leadership & Personal Development, Business & Management

It appears you don't have the ability to view PDFs in this browser.
Click here to download the sample directly.

Also by this author

Yes!

Noah Goldstein, Robert B. Cialdini, Steve Martin

Multiple formats

Collections

The small BIG

Small Changes that Spark Big Influence

The small BIG

Small Changes that Spark Big Influence

About the book

About the author

Reviews

About the book

About the author

Reviews

Additional Information

Also by this author

Yes!