JavaScript seems to be disabled in your browser. You must have JavaScript enabled in your browser to utilize the functionality of this website.
Join our mailing list for bookish updates | There's 10% off all books on our website & free UK p&p. Offer applied at checkout
Collections
Steve Martin, Noah Goldstein, Robert B. Cialdini
Why a small change can make a big difference.
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
This is a clever, well-worked volume from which readers should find at least a few useful take-away ideas.
The great Robert Cialdini teams with two other scholars to review the latest research in the science of persuasion and offer practical ways to put that research to use. This might be the first book I've read in which the passages I underlined outnumbered the passages I didn't.
The small BIG is a highly practical guide to persuasion that belongs on every business bookshelf.
The latest book from the scions of Influence, Bob Cialdini, Steve Martin and Noah Goldstein is brimming with insight on how to get people to do things they don't want to, like paying a tax bill.
Praise for Yes! 'Surprising, provocative, fun
Noah Goldstein, Steve Martin, Robert B. Cialdini
This website requires cookies to provide all of its features. For more information on what data is contained in the cookies, please see our Cookie Notice. To accept cookies from this site, please click the Allow Cookies button below.