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The brilliant, private insights of the bestselling 'Father of Advertising', David Ogilvy
Praise for Confessions of an Advertising Man:'Still fresh - full of pithy points about not only advertising but also business
Ogilvy is the creative force of modern advertising
Small wonder that his staff treasured his sayings and could turn up memos decades later. Of what other company chief could that be said?
The Father of Advertising not only reveals much about his distinctive approach to his profession, but also offers a practical masterclass in clear English as a critical business tool. That it comes from a marketing man, a profession too often associated in the popular mind with obfuscation and misdirection, makes it all the more impressive.
The king of advertising dispenses sound sense
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