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Trust Me I'm Lying

Imprint: Profile Books
Pages: 400
Subject: Strategy, Marketing & Innovation, Management, Leadership & Personal Development, Current Affairs, Politics & Economics, Business & Management

Trust Me I'm Lying

Confessions of a Media Manipulator

Ryan Holiday

The book that predicted fake news, revised and updated for these terrifying times

Paperback(Preorder only)
9781788160063 (Published 1 Feb 2018)
£9.99

About the book

Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator.

Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.

About the author

Ryan Holiday is a bestselling author and media strategist. After dropping out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to become the director of marketing for American Apparel. His creative agency, Brass Check, has advised clients including Google, Neil Strauss, Tony Robbins and Tim Ferriss. He is the author of six books, including The Obstacle Is the Way, Ego Is the Enemy, The Daily Stoic and Perennial Seller.

Reviews

Holiday is part Machiavelli, part Ogilvy, and all results

- Tim Ferriss, The 4-Hour Workweek

Essential reading for anyone concerned with the current health of our digital media.

- Andrew Keen, TechCrunch

Ryan Holiday's brilliant expose of the unreality of the Internet should be required reading for every thinker in America.

- Edward Jay Epstein, author, The Big Picture

This is an astonishing book. ... Many of these stories are chilling.

- Gillian Tett, Financial Times

Provides valuable food for thought regarding how we receive - and perceive -information.

- New York Post

Additional Information

Imprint: Profile Books
Pages: 400
Subject: Strategy, Marketing & Innovation, Management, Leadership & Personal Development, Current Affairs, Politics & Economics, Business & Management