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We-Think

Imprint: Profile Books
Subject: Strategy, Marketing & Innovation, Business & Management, Philosophy & Ideas

We-Think

Mass innovation, not mass production

Charles Leadbeater

The man The Spectator calls 'the new wizard of the web' explores the ways in which mass collaboration is dramatically reshaping our approach to work, play and communication.

eBook (ePUB/MOBI)?
9781847653895 (9 Dec 2010)
£9.99

About the book

Society is no longer based on mass consumption but on mass participation. New forms of collaboration - such as Wikipedia and YouTube - are paving the way for an age in which people want to be players, rather than mere spectators, in the production process. In the 1980s, Charles Leadbeater's prescient book, In Search of Work, anticipated the growth of flexible employment. Now We-think explains how the rise of mass collaboration will affect us and the world in which we live.

About the author

Charles Leadbeater is one the world's leading authorities on innovation and creativity in organisations. He has advised companies, cities and governments around the world, from the BBC and RSC to Vodafone and Microsoft, has won the prestigious David Watt prize for journalism and in 2005 was ranked by Accenture as one of the top management thinkers in the world. His previous books include Living on Thin Air and Up the Down Escalator. Time magazine highlighted his work in its 2006 review of ideas that could shape the coming decade.

Reviews

I was gripped. The book's theme is as big and bold as it gets ... Leadbeater's book should be compulsory reading for all who seek to understand the driving force of this century

- Management Today

Likely to be the most controversial book about the internet to be published this year ... I urge you to read it

- Andrew Keen, The Independent

a riveting guide to a new world in which a whole series of core assumptions are being overturned by innovations on the web

- Mathew D’Ancona, The Spectator

Expertly fusing philosophy and observation, Leadbeater depicts a world enriched by the creative and innovative possibilities of the internet and a more open, egalitarian and democratic society.

- Rory Tevlin, Irish Times

Additional Information

Imprint: Profile Books
Subject: Strategy, Marketing & Innovation, Business & Management, Philosophy & Ideas