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Win a ride with The Velominati’s Frank Strack for your London cycling club

frank and hardmen

We're very excited that Frank Strack, one of the founders of The Velominati, creators of The Rules, will be in the UK from 5th November to promote his book The Hardmen: Legends of the Cycling Gods.

The Hardmen tells the stories - the good bits, anyway - of the 40 most heroic Cyclists ever. Their bravery, their panache and their Perfect Amount of Dumb. It reminds us that suffering on a bike liberates us from our daily lives, and that, in the words of Lance Armstrong 'pain is temporary, quitting lasts forever'; proof that even assholes can be insightful.


Win a ride with Frank Strack! Frank would love to join a club run that starts in or near London, on Sunday 5th November. Each member of the group will also win a signed copy of The Hardmen (up to a maximum of 20).

This a great opportunity to have the founder of The Rules explain why your socks are the incorrect length, why your bar tape is all wrong and how to be a badass.


To enter, email with a few details about your club and its Sunday run.

Terms and conditions

Open to London cycling groups only.
Entries close at midnight on 31st October.
Clubs must be available to ride on Sunday 5th November.
Prize is non-transferrable.

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