30 September 2019
On October 8, 2019, Profile Books will publish MINDF*CK: Inside Cambridge Analytica’s Plot to Break the World by Christopher Wylie. The book will also be simultaneously released in the US by Random House. For the first time, WYLIE, the Cambridge Analytica whistleblower, tells the inside story of the data mining and psychological manipulation behind the election of Donald Trump and the Brexit referendum, connecting Facebook, WikiLeaks, Russian intelligence, and international hackers.
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Wylie’s decision to become a whistleblower prompted the largest data crime investigation in history. His story is both exposé and dire warning about a sudden problem born of very new and powerful capabilities. It has not only exposed the profound vulnerabilities and profound carelessness in the enormous companies that drive the attention economy, it has also exposed the profound vulnerabilities of democracy itself. What happened in 2016 was just a trial run. Ruthless actors are coming for your data, and they want to control what you think.
UK rights were acquired by Profile publisher Helen Conford and editorial director Ed Lake from Matilda Forbes Watson at William Morris Endeavor.
Lake said: ‘I thought I knew the Cambridge Analytica story backwards but reading Mindf*ck felt like having the lights switched on. There aren’t many people who understand the new landscape of political control like Christopher Wylie, and perhaps none who are willing to go on the record. Mindf*ck is an astonishing journey through the underworlds of modern power, lit up with savage humour and guided by a steely sense of purpose. Amid talk of riots on the streets, this is the riot we need.’
Christopher Wylie has been called ‘the millennials’ first great whistleblower’ by The Guardian and ‘a pink-haired, nose-ringed oracle sent from the future’ by The New York Times. He is known for his role in setting up—and then taking down—Cambridge Analytica. His revelations exposing the rampant misuse of data rocked Silicon Valley and led to some of the largest multinational investigations into data crime ever. Born in British Columbia, Canada, he studied law at the London School of Economics before moving into cultural data science and fashion trend forecasting. He lives in London, England.
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