Iain is one of the world's leading experts on brands and marketing for growth; a seasoned management consultant, writer and business leader. He has lived and worked in Japan, Hong Kong, the Netherlands, the United States.
He is the Worldwide Strategic Growth Director for Brand Union. Working with CEOs and boards, Iain's focus is on increasing profitable growth. He believes in value-based strategy that leads to practical business actions and results. Previously Iain was Founding Partner of Senate Management Consultancy. Prior to that he was head of consulting at Interbrand; he lead the integration and growth of the strategy, brand valuation & analytics and brand engagement teams. Prior to this he worked at Prophet management consultancy where he led a number of global strategic marketing engagements. Iain spent the early part of his career in the corporate team at Philips.
He has authored several books including Wonder Woman: Marketing Secrets for the Trillion Dollar Customer, The Essential Brand Book and the brand strategy chapter in Brands and Branding (The Economist). He is a member of several professional associations including the Harvard Business Review advisory panel & McKinsey & Co. executive research panel. He holds a Masters degree in social psychology from the University of London & is a graduate of the Omnicom University Senior Leadership Programme in Boston where he was taught by Harvard Professors Jim Heskett and Frances Frei. Iain lectures on the MBA Programme at London Business School.
He has led commercially effective engagements for clients in all sectors including AstraZeneca, BP, British Airways, Barclays, ING, InterContinental Hotels, Mitsubishi, Nissan, Orange, Philips, The Orient Express, RSA, Samsung, Virgin, Vodafone and Zurich.
Books by Iain Ellwood
How marketers can and should make much more of a difference in making their companies more financially successful – and reap the rewards and recogniti…