Jules Goddard is a Fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years. He was previously Gresham Professor of Commerce and Mercers Memorial Professor at City University. He has written widely on strategic and managerial innovation and has consulted with many organisations around the world.
Books by Jules Goddard
Uncommon Sense, Common Nonsense
The winning difference daring to be different can make – insights into how organisations can stand out from the herd.