Noah Goldstein is a professor at the UCLA Anderson School of Management, where he has won awards for both teaching and research. His most recent book is The small BIG. His previous book, Yes!, also co-authored with Martin and Cialdini, is a New York Times bestseller translated in over twenty-five languages. Goldstein has also served on the Scientific Advisory Boards of two Fortune Global 500 companies.
Books by Noah Goldstein
The pocket-sized companion to the international bestseller Yes! that brings persuasive science into all areas of your life
Featuring ten new chapters – one for each year – that reveal even more secrets of persuasion.
Why a small change can make a big difference.