Steve Martin is the co-author of the New York Times International bestseller Yes! 50 Secrets from the Science of Persuasion. His work in the field of persuasion science has featured widely in the global media. His regular business columns for the British Airways in-flight magazine and the Harvard Business Review are read by over 2 million people each month. He is a guest lecturer at the London Business School and the University of Cambridge.
Books by Steve Martin
The pocket-sized companion to the international bestseller Yes! that brings persuasive science into all areas of your life
Featuring ten new chapters – one for each year – that reveal even more secrets of persuasion.
Why a small change can make a big difference.