Managing Strategy (Trade Paperback)


Your one-stop shop for practical advice and guidance on strategy and planning. From the highly acclaimed Checklist Series from the Chartered Management Institute.

SKU: 9781781252192


Managing Strategy provides a series of checklists designed to help managers get to grips with analysing their organisations and developing and implementing strategic plans and options.

It covers a range of topics, including:
Understanding organisational culture
Performing SWOT and PEST analyses
Researching new markets
Corporate mission and values
Setting objectives
Performance measurement and balanced scorecard
Strategic options

The combination of action-oriented checklists and handy pen-portrait profiles of key thinkers, including Charles Handy, Henry Mintzberg and Michael Porter, will help you master the crucial skills you need to further your career as a manager.