The Game Changer (Epub)


A.G Lafley, chairman and CEO of Procter & Gamble, and Ram Charan, named the 'hottest management consultant in America' by Newsweek, show how to change your business by making innovation the centre of activity, driving everything from hiring and budgeting to strategy.

SKU: 9781847651365


It is by making innovation an intimate, intentional part of the business that A. G. Lafley – the Jack Welch of the 21st century – has recently transformed Procter & Gamble from a $39 into a $76 billion dollar company that touches more than 3 billion people around the world. On the brink of collapse when he joined in 2000, it became a model for growth and innovation. In this inspiring and practical book Lafley explains how making innovation more than just a stand-alone activity enabled him to turn around growth, productivity and the bottom line.

As this book shows, innovation can become a reliable and repeatable game-changer for any business in all areas of the organisation, from the CEO's desk to the everyday activities of each employee. By using new insights and easy-to-relate-to stories from P&G and other companies – describing, for example, the best way to brainstorm, and the "innovation portfolio" – this book is destined to become as influential as Good to Great and as Charan's own bestseller, Execution.