Beyond Harvard (Paperback)

All-new street smarts from the world of Mark H. McCormack

, Mark H. McCormack

Praise for Mark H. McCormack:

'The undisputed king of sports marketing

All new Harvard-style street smarts from the people who knew, worked with and were influenced by Mark H. McCormack

Publication date: 29/06/2017

£10.99

ISBN: 9781781256992

Imprint: Profile Books

Subject: Business & Management

Edited by: Jo Russell

Beyond Harvard (Ebook)

All-new street smarts from the world of Mark H. McCormack

, Mark H. McCormack

Praise for Mark H. McCormack:

'The undisputed king of sports marketing

All new Harvard-style street smarts from the people who knew, worked with and were influenced by Mark H. McCormack

Publication date: 29/06/2017

£8.99

ISBN: 9781782832829

ISBN 10 / ASIN: B01MTB8EIT

Imprint: Profile Books

Subject: Business & Management

Edited by: Jo Russell

Reviews for Beyond Harvard

'

Praise for Mark H. McCormack:

'The undisputed king of sports marketing

'

 BBC Sport

'The most powerful man in sport'

 Sports Illustrated

'He was a genius when it comes to sports marketing'

Tiger Woods 

'His legacy is international sport as we know it'

European PGA Tour chief Ken Schofield 

Mark H. McCormack

Mark H. McCormack

Mark McCormack was named by Sports Illustrated as 'the most powerful man in sports'. A college golfer, he worked at a Cleveland law firm when he began representing a young unknown named Arnold Palmer. A host of sports celebrities in golf, tennis and other areas followed and today the company WME/IMG represents a wide array of events and clients ranging from the Nobel Foundation to Wimbledon, Novak Djokovic to Colin Montgomerie.

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