Frugal Innovation (Ebook)

How to do better with less

Navi Radjou, Jaideep Prabhu

Join the revolution that's changing business and reshaping management thinking: frugal innovation.

CMI Management Book of the Year Award 2016

With a Foreword by Paul Polman, CEO, Unilever.

Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.

This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.

Based on the authors' six key principles of frugal innovation, and packed with targeted advice and recommendations for business functions such as R&D, operations, HR and sales, Frugal Innovation is a masterclass in the art of doing more with less.

Publication date: 12/02/2015

£8.99

ISBN: 9781782831204

ISBN 10 / ASIN: B00MVAY7UQ

Imprint: Economist Books

Subject: Business & Management

Foreword by: Paul Polman

Frugal Innovation (Ebook)

How to do more with less - free e-short

Navi Radjou, Jaideep Prabhu

Join the revolution that's changing business and reshaping management thinking: frugal innovation.

With a Foreword by Paul Polman, CEO, Unilever.

Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.

This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.

Based on the author's six key principles of frugal innovation, and packed with targeted advice and specific recommendations for business functions such as R&D, operations, HR and sales and marketing, Frugal Innovation is a masterclass in the art of doing more with less.

Publication date: 12/02/2015

£0.00

ISBN: 9781781255513

ISBN 10 / ASIN: B00TA8SJ3I

Imprint: Economist Books

Subject: Business & Management

Foreword by: Paul Polman

Frugal Innovation (Paperback)

How to do better with less

Navi Radjou, Jaideep Prabhu

Join the revolution that's changing business and reshaping management thinking: frugal innovation.

CMI Management Book of the Year Award 2016

With a Foreword by Paul Polman, CEO, Unilever.

Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.

This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.

Based on the authors' six key principles of frugal innovation, and packed with targeted advice and recommendations for business functions such as R&D, operations, HR and sales, Frugal Innovation is a masterclass in the art of doing more with less.

Publication date: 04/08/2016

£12.99

ISBN: 9781781257609

Imprint: Economist Books

Subject: Business & Management

Foreword by: Paul Polman

Reviews for Frugal Innovation

'The book is enlivened by fascinating case studies'

 Financial Times

'A very accessible and engaging book'

Frank Dillon Irish Times

'[The ideas of Radjou and Prabhu] are exciting because they challenge many fundamental assumptions about how and why companies innovate; and they are important because frugal innovation is an idea of and for our times. This book will accelerate the re-invention of how we understand and practice innovation.'

Stuart Crainer & Des Dearlove, founders, Thinkers50 

'The practical roadmap and numerous cases in this book find the beat of the new customer-led world order -- where velocity, synergy, empathy and involvement come standard. The future will be about doing more with less, and here we see how.'

Kevin Roberts, CEO Worldwide, Saatchi & Saatchi 

'A vivid picture of how business can blend values and quality to deliver the personal and social balance that 21st century consumers want.'

Mike Barry, Director of Sustainable Business (Plan A) at Marks & Spencer 

'The book is of great relevance to the financial services industry and banks like Barclays that are working with new technologies and start-ups to help customers manage their finances better.'

Elisabetta Osta, Managing Director, Design Office Information, Insight & Innovation Team, Barclays Bank 

'With the cost of R&D increasing year on year, it is important for pharmaceutical companies to keep a focus on ensuring positive returns from investment in R&D and innovation. Frugal Innovation is a timely book that provides insightful and practical guidance to firms trying to do more with less.'

Stephen Mayhew, Head, R&D Strategy Development, GSK 

'Frugal Innovation insightfully articulates how Western companies can evolve to capture opportunities presented by the burgeoning 'do more with less' economy.'

Dominic Barton, Global Managing Director, McKinsey & Company 

Navi Radjou

Navi Radjou

Navi Radjou is an innovation and leadership advisor based in Silicon Valley. He is a Fellow at Judge Business School, University of Cambridge, and winner of the 2013 Thinkers50 Innovation Award.

In 2016, Navi Radjou was named on the Thinkers50 list of management thinkers 'most likely to shape the future of how organisations are managed and led'

Jaideep Prabhu

Jaideep Prabhu

Jaideep Prabhu is Professor of Marketing and Director of the Centre for India & Global Business at Cambridge Judge Business School. His research and consulting expertise straddles marketing, innovation, strategy and international business.

In 2016, Jaideep Prabhu was named as a management thinker 'most likely to shape the future of how organisations are managed and led' by Thinkers50.