The Brompton (Hardback)

Engineering for Change

Will Butler-Adams, Dan Davies

The story of the iconic Brompton bicycle and the company that built it

Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.

For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?

This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.

Publication date: 18/08/2022

£25.00

ISBN: 9781788168304

Imprint: Profile Books

Subject: Business & Management

The Brompton (Ebook)

Engineering for Change

Will Butler-Adams, Dan Davies

Preorder from

The story of the iconic Brompton bicycle and the company that built it

Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.

For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?

This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.

Publication date: 18/08/2022

£17.99

ISBN: 9781782838647

ISBN 10 / ASIN: B09M7NC48G

Imprint: Profile Books

Subject: Business & Management

Reviews for The Brompton

'This is the story of the Brompton bicycle, and the company that made it. The story of the people who built the company and how and why we did what we did. It's a story about brazing, and titanium, and distributor networks and management buyouts and paint inspection. The Brompton isn't the only folding bike in the world and it wasn't the first ... But we have a vision. Quite simply, we want to change people's lives'

From the Introduction 

Will Butler-Adams

Will Butler-Adams

Will Butler-Adams is a chartered engineer and CEO of Brompton Bicycle Limited. He was appointed OBE in the 2015 New Year Honours, featured in multiple publications including the Financial Times, and delivered talks for
Google and PwC. He lives with his family in London.

Daniel Davies

Daniel Davies

Daniel Davies was born near Birmingham in 1973 to a Welsh father and a Polish-German mother. He was educated at comprehensive schools, and the universities of Cambridge and East Anglia. He has lived in Prague, Sydney and Barcelona, and is currently based in London. His novel, The Isle of Dogs, was shortlisted for the Glen Dimplex New Writers Award and translated into several languages.

Dan Davies

Dan Davies

Dan Davies is a former regulatory economist at the Bank of England and analyst for a number of investment banks. His career has seen him tackle all manner of financial crookedness, including the LIBOR and FX scandals, the collapse of Anglo Irish Bank and the Swiss Nazi gold scandal. He has written for the Financial Times and the New Yorker among other publications.