The Crux (Hardback)

How Leaders Become Strategists

Richard Rumelt

A genre-defining book for all leaders by the bestselling author of Good Strategy/Bad Strategy

A revolutionary framework to turn any leader into a strategist - by the bestselling author of Good Strategy/Bad Strategy

'The Crux shows why Rumelt is a global authority on strategy.' Andy D. Bryant, chairman of the board, Intel Corporation, 2012-20

'Another triumph from the most insightful - and entertaining - commentator on strategy ' Sir John Kay, author of Obliquity

'The only book you'll need as a strategist' Dawn Farrell, president and CEO, TransAlta (2012-21)

The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists?

In this ground-breaking book, Richard Rumelt, the world's leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist's skill. The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing on decades of professional and academic experience, and through vivid storytelling - from Elon Musk's decision-making to Netflix's journey - Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward.

Strategy is not about setting financial targets, statements of desired outcomes, or performance goals, it is about finding the crux and taking decisive, coherent action.

Publication date: 28/04/2022

£16.99

ISBN: 9781788169509

Imprint: Profile Books

Subject: Business & Management

The Crux (Ebook)

How Leaders Become Strategists

Richard Rumelt

A genre-defining book for all leaders by the bestselling author of Good Strategy/Bad Strategy

A revolutionary framework to turn any leader into a strategist - by the bestselling author of Good Strategy/Bad Strategy

'The Crux shows why Rumelt is a global authority on strategy.' Andy D. Bryant, chairman of the board, Intel Corporation, 2012-20

'Another triumph from the most insightful - and entertaining - commentator on strategy ' Sir John Kay, author of Obliquity

'The only book you'll need as a strategist' Dawn Farrell, president and CEO, TransAlta (2012-21)

The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists?

In this ground-breaking book, Richard Rumelt, the world's leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist's skill. The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing on decades of professional and academic experience, and through vivid storytelling - from Elon Musk's decision-making to Netflix's journey - Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward.

Strategy is not about setting financial targets, statements of desired outcomes, or performance goals, it is about finding the crux and taking decisive, coherent action.

Publication date: 28/04/2022

£13.99

ISBN: 9781782839224

ISBN 10 / ASIN: B09DQXXHWB

Imprint: Profile Books

Subject: Business & Management

The Crux (Audiobook)

How Leaders Become Strategists

Richard Rumelt

A genre-defining book for all leaders by the bestselling author of Good Strategy/Bad Strategy

A revolutionary framework to turn any leader into a strategist – by the bestselling author of Good Strategy/Bad Strategy

'The Crux shows why Rumelt is a global authority on strategy.' Andy D. Bryant, chairman of the board, Intel Corporation, 2012-20

'Another triumph from the most insightful – and entertaining – commentator on strategy ' Sir John Kay, author of Obliquity

'The only book you'll need as a strategist' Dawn Farrell, president and CEO, TransAlta (2012-21)

The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow – in other words, strategy. But how do leaders become strategists?

In this ground-breaking book, Richard Rumelt, the world's leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist's skill. The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing on decades of professional and academic experience, and through vivid storytelling – from Elon Musk's decision-making to Netflix's journey – Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward.

Strategy is not about setting financial targets, statements of desired outcomes, or performance goals, it is about finding the crux and taking decisive, coherent action.

Publication date: 28/04/2022

£19.99

ISBN: 9781800810532

ISBN 10 / ASIN: B09WRWKM13

Imprint: Profile Books

Subject: Business & Management

Read by: Charles Constant Richard Rumelt

Reviews for The Crux

'A triumph. The book I will press into the hands of my people as the best way to make them strategists.'

Simon Galbraith, CEO and cofounder, Redgate 

'For any leader looking to deepen their grasp of strategic thinking-and put it into practice-this book full of new inspiration and practical ideas will accelerate your progress.'

Chris Bradley, McKinsey senior partner and co-author Strategy Beyond the Hockey Stick

'Essential reading If you want to cut through the fog of what it takes to build and drive a successful business. ... Your guide to become a successful leader and strategist with impact.'

Essa Al-Saleh, CEO of Volta Trucks 

'This is the only book you'll need as a strategist if you are determined to build a focused and coherent strategy for your business.'

Dawn Farrell (CEO TransAlta Corp 2012-2021) 

'Shows why Rumelt is a global authority on strategy. This is an immensely readable guide to one of the most difficult subjects: how to create a way forward when facing knotty challenges''

Andy D. Bryant, Chairman of the Board, Intel Corporation (2012–20) 

'Richard Rumelt is the thinker with the biggest impact on my career and the companies I have been with, making my work more enjoyable and catalysing the creation of wealth which is nothing short of astonishing. The Crux is a triumph'

Simon Gailbraith, CEO and co-founder of Redgate 

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Praise for Good Strategy/Bad Strategy:

'A business classic

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 Management Today

'A milestone in both the theory and practice of strategy.'

John Stopford, Emeritus Professor, London Business School 

'Richly illustrated and persuasively argued by a researcher, teacher, and consultant, Richard Rumelt has authored the playbook for anybody in a leadership position who must think and act strategically.'

Michael Useem, Professor of Management at the Wharton School, University of Pennsylvania 

Richard Rumelt

Richard Rumelt

Richard Rumelt is a professor at UCLA's Anderson School of Business. He also taught for several years at INSEAD in France, and has been a consultant to a wide range of organisations, from the Samuel Goldwyn Company to Shell.