The Customer Rules (Paperback)
The 39 essential rules for delivering sensational service
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39 essential rules to delivering impeccable service - from the man who ran Disneyworld.
Today, consumers have more choice than ever before. It's no longer enough to simply provide a service - companies who want to stay in business must also provide impeccable service with such consistency, integrity and creativity that people who experience it will not only keep coming back for more, but recommend your business to their friends, families, and colleagues.
The Customer Rules is entirely focused on one ultimate goal: to help you, no matter what your position or job title, secure the most revenue-boosting asset you could wish for: a reputation for excellent service. Lee Cockerell, former Executive Vice President of Operations at Disney World - a company which has redefined what a business can do for their customers - shows you how: from why you should 'Never say no - except No Problem' to asking yourself 'What Would Mum Do?'.
His 39 easy-to-follow rules apply to any industry and any company, large, small, public, private, online or High Street. The principles revealed in this book, tried and tested in one of the world's happiest environments, can give you everything you need to truly connect with your customers.
The Customer Rules (Ebook)
The 39 essential rules for delivering sensational service
Buy from
39 essential rules to delivering impeccable service - from the man who ran Disneyworld.
Today, consumers have more choice than ever before. It's no longer enough to simply provide a service - companies who want to stay in business must also provide impeccable service with such consistency, integrity and creativity that people who experience it will not only keep coming back for more, but recommend your business to their friends, families, and colleagues.
The Customer Rules is entirely focused on one ultimate goal: to help you, no matter what your position or job title, secure the most revenue-boosting asset you could wish for: a reputation for excellent service. Lee Cockerell, former Executive Vice President of Operations at Disney World - a company which has redefined what a business can do for their customers - shows you how: from why you should 'Never say no - except No Problem' to asking yourself 'What Would Mum Do?'.
His 39 easy-to-follow rules apply to any industry and any company, large, small, public, private, online or High Street. The principles revealed in this book, tried and tested in one of the world's happiest environments, can give you everything you need to truly connect with your customers.
Reviews for The Customer Rules
Tony Hsieh, NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.
Carl Sewell -- Chairman of Sewell Automotive Companies and author of the multi-million copy bestseller Customers For Life
Mark Sanborn, bestselling author of The Fred Factor
Al Weiss, President Disney Parks and Resorts, Worldwide (Retired)
Marshall Goldsmith, bestselling author of MOJO and What Got You Here Won't Get You There
Ken Blanchard, Co-author, The One Minute Manager and Leading at a Higher Level
Lee Cockerell
Lee Cockerell has spent his entire career in the hospitality industry. He spent eight years with Hilton Hotels, and seventeen with Marriotts Corporation, before joining Disney in 1990 to open Disneyland Paris. Since leaving Disneyland in 2006, he has published a book, Creating Magic, on leadership and excellence in customer service, and consults on issues such as customer service for organisations such as the Disney Institute.