The Economist Guide To Business Planning (Ebook)

Graham Friend, Stefan Zehle

A comprehensive guide to every aspect of preparing and using a business plan.

To get any new business idea off the ground or develop and better manage an existing business you must have a plan - and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. The business plan also provides the blueprint for successfully creating and running the new venture. This fully revised and updated comprehensive guide covers every aspect of preparing and using a business plan.

It includes:

·tools for analysing the market, customers, competitors, and the business environment
·techniques for examining and choosing between alternative strategic options
·a business planning model to help prepare financial forecasts
·how to analyse and mitigate risk
·how to identify the business's financing needs and select the appropriate type of finance
·how to use the book's business plan document template to write your own plan

Publication date: 20/08/2010


ISBN: 9781847650191

ISBN 10 / ASIN: B00IX49902

Imprint: Economist Books

Subject: Business & Management

Graham Friend

Graham Friend

Graham is the Managing Director of Coleago Consulting Ltd, a boutique consulting firm specialising in the telecommunications, media and technology sectors.
Graham leads complex strategic and financial, multi-billon dollar projects around the world for clients involved in the telecommunications sector. Graham is experienced in advising on issues of strategy and value creation at board level, across a broad spectrum of communication businesses. He is a creative and innovative facilitator and business coach and co-author of The Economist Guide to Business Modelling and The Economist Guide to Business Planning. He is an expert in telecommunications strategic and business planning, business modelling and financial forecasting and valuation.
Before forming Coleago Consulting in 2001 with Stefan Zehle, Graham worked for Cable & Wireless where he provided internal consulting support across the C&W portfolio of mobile businesses including projects in China, Hong Kong, Macau and Australia. Prior to C&W, Graham worked as a management consultant at Price Waterhouse Coopers in the Financial Management and Business Appraisal Practice.
Graham holds both an M.A. and an M.Phil in Economics from Trinity College, Cambridge and is also a Chartered Accountant. When not consulting Graham pursues his passion for skiing through the Extreme Ski School he established in Verbier, Switzerland.

Stefan Zehle

Stefan Zehle

Stefan Zehle is a business planning consultant, specialising in telecommunications, media and technology.