The Economist: Managing Uncertainty (Ebook)
Strategies for surviving and thriving in turbulent times
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Global recession, rebellion in the Middle East, and heartrending natural disasters in places as far apart as Japan and Haiti highlight how devastatingly surprising the world we live in can be. So how does a business construct and implement a strategy and embed a management approach that will enable it to get through uncertain times successfully?
This book looks at managing uncertainty as a new business imperative. It
·analyses the sources and triggers of business turbulence, and explores different models for classifying uncertainty
·explores the cost of uncertainty in the shape of business disruption and lost opportunities - as well as the price paid by staff in the shape of psychological stress, diminished job satisfaction, trust and commitment.
·shows how embracing uncertainty can lead to greater innovation and business growth
·draws on new thinking from practitioners, academics and consultants and the experiences of a wide variety of organisations including Intel, Procter & Gamble, Siemens, Boeing, Qinetiq, Philips, China Telecom, Ford, Apple, Nokia, Mars, Shell and Glaxo SmithKilne.
Managing Uncertainty is aimed at business leaders and managers who are looking for new ideas and approaches that will help them to succeed in the highly uncertain times we live in today.
Marion Devine
Marion Devine is a research associate for Ashridge Business School. She is the author or co-author of several management reports and books, including three Economist titles, Successful Mergers, Managing Uncertainty and A Sense of Mission.
Michel Syrett
Michel Syrett has combined a career as a journalist and writer on business and management in publications such as The Times, The Sunday Times, Management Today, Director, Asian Business and the South China Morning Post with academic research on management topics for business schools in Britain and Asia. He has authored twenty books and reports, including three Economist titles Successful Innovation, Successful Strategy Execution and Managing Uncertainty.
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