The Unfair Advantage (Hardback)
How You Already Have What It Takes to Succeed
Buy from
The guide that overturns conventions to help you map your route to success
'Deeply true, insightful, and helpful. Crucial business advice that you won't get anywhere else.' - Derek Sivers, entrepreneur and author of Anything You Want
This ground-breaking book exposes the myths behind startup success, and illuminates the real forces at work and how they can be harnessed in your favour.
The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know.
An Unfair Advantage is the element that gives you an edge over your competition. And anyone can have one.
Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own Unfair Advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.
The Unfair Advantage (Ebook)
How You Already Have What It Takes to Succeed
Buy from
The guide that overturns conventions to help you map your route to success
'Deeply true, insightful, and helpful. Crucial business advice that you won't get anywhere else.' - Derek Sivers, entrepreneur and author of Anything You Want
This ground-breaking book exposes the myths behind startup success, and illuminates the real forces at work and how they can be harnessed in your favour.
The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know.
An Unfair Advantage is the element that gives you an edge over your competition. And anyone can have one.
Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own Unfair Advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.
The Unfair Advantage (Audiobook)
How You Already Have What It Takes to Succeed
Buy from
The guide that overturns conventions to help you map your route to success
'Deeply true, insightful, and helpful. Crucial business advice that you won't get anywhere else.' - Derek Sivers, entrepreneur and author of Anything You Want
This ground-breaking book exposes the myths behind startup success, and illuminates the real forces at work and how they can be harnessed in your favour.
The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know.
An Unfair Advantage is the element that gives you an edge over your competition. And anyone can have one.
Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own Unfair Advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.
The Unfair Advantage (Paperback)
How You Already Have What It Takes to Succeed
Buy from
Turn your barriers into a routemap for success
This ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour.
The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know. An Unfair Advantage is any element that gives you an edge over your competition. And we all have one.
Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own unfair advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.
Reviews for The Unfair Advantage
Daniel Priestley, author Entrepreneur Revolution
Derek Sivers, entrepreneur, author Anything You Want
Byron Cole, Business Growth Expert and author Self Made
Mark Martin MBE
Rune Sovndahl, founder of Fantastic Services
Bianca Miller-Cole, entrepreneur and author Self Made
Dion McKenzie, founder of Colorintech and Tech Investor
Robin Waite, founder of Fearless Business