The Unfair Advantage (Hardback)

How You Already Have What It Takes to Succeed

Ash Ali, Hasan Kubba

The guide that overturns conventions to help you map your route to success

'Deeply true, insightful, and helpful. Crucial business advice that you won't get anywhere else.' - Derek Sivers, entrepreneur and author of Anything You Want

This ground-breaking book exposes the myths behind startup success, and illuminates the real forces at work and how they can be harnessed in your favour.

The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know.

An Unfair Advantage is the element that gives you an edge over your competition. And anyone can have one.

Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own Unfair Advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.

Publication date: 23/01/2020

£14.99

ISBN: 9781788163316

Imprint: Profile Books

Subject: Business & Management

The Unfair Advantage (Ebook)

How You Already Have What It Takes to Succeed

Ash Ali, Hasan Kubba

The guide that overturns conventions to help you map your route to success

'Deeply true, insightful, and helpful. Crucial business advice that you won't get anywhere else.' - Derek Sivers, entrepreneur and author of Anything You Want

This ground-breaking book exposes the myths behind startup success, and illuminates the real forces at work and how they can be harnessed in your favour.

The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know.

An Unfair Advantage is the element that gives you an edge over your competition. And anyone can have one.

Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own Unfair Advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.

Publication date: 23/01/2020

£8.99

ISBN: 9781782835974

ISBN 10 / ASIN: B07ND3V1ZS

Imprint: Profile Books

Subject: Business & Management

The Unfair Advantage (Audiobook)

How You Already Have What It Takes to Succeed

Ash Ali, Hasan Kubba

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The guide that overturns conventions to help you map your route to success

'Deeply true, insightful, and helpful. Crucial business advice that you won't get anywhere else.' - Derek Sivers, entrepreneur and author of Anything You Want

This ground-breaking book exposes the myths behind startup success, and illuminates the real forces at work and how they can be harnessed in your favour.

The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know.

An Unfair Advantage is the element that gives you an edge over your competition. And anyone can have one.

Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own Unfair Advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.

Publication date: 23/01/2020

£19.99

ISBN: 9781782836315

Imprint: Profile Books

Subject: Business & Management

The Unfair Advantage (Paperback)

How You Already Have What It Takes to Succeed

Ash Ali, Hasan Kubba

Turn your barriers into a routemap for success

This ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour.

The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know. An Unfair Advantage is any element that gives you an edge over your competition. And we all have one.

Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own unfair advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.

Publication date: 10/12/2020

£9.99

ISBN: 9781788167543

Imprint: Profile Books

Subject: Business & Management

Reviews for The Unfair Advantage

'A fast-paced read with excellent insights from a remarkable entrepreneurial story'

Daniel Priestley, author Entrepreneur Revolution

'Deeply true, insightful, and helpful. Crucial business advice that you won't get anywhere else.'

Derek Sivers, entrepreneur, author Anything You Want

'What a masterful and thought-provoking book: a must for every entrepreneur regardless of the stage of your journey'

Byron Cole, Business Growth Expert and author Self Made

'An inspirational book ... If you are looking to get into entrepreneurship this book provides the practical advice to get you started!'

Mark Martin MBE 

'In a no-nonsense approach, this book shows you the truth that business and life aren't fair, and goes into the methods and practices to let you take full advantage of your unique skills and assets.'

Rune Sovndahl, founder of Fantastic Services 

'A snappy, thought-provoking book that will help anyone make something of their own unfair advantages'

Bianca Miller-Cole, entrepreneur and author Self Made

'The Unfair Advantage brakes down how people from all walks of life and backgrounds can achieve unfair advantages in their entrepreneurial journey or career. An indispensable handbook for the masses. These learnings are often achieved after many years. Now, you have a book.'

Dion McKenzie, founder of Colorintech and Tech Investor 

'There is only one life, and things are pretty good, but The Unfair Advantage will give you the fairest advantage of them all.'

Robin Waite, founder of Fearless Business 

Rashid I. Khalidi

Rashid I. Khalidi

Professor Rashid I. Khalidi is a Palestinian American historian and the Edward Said professor of Modern Arab Studies at Columbia University where he also serves as the director of the Middle East institute. He is the editor of the Journal of Palestine. His previous books include Palestinian Identity, the Iron Cage, and Brokers of Deceit.

Kalinda Ashton

Kalinda Ashton

Kalinda Ashton was born in Melbourne in 1978. She has been involved in student, union and community campaigns. She is an associate editor of Overland magazine, and a teacher of writing and editing. The Danger Game is her first novel.

Ash Ali

Ash Ali

Ash Ali is an award-winning serial tech entrepreneur and investor. As the first marketing director of Just Eat UK, a FTSE 100 startup that IPO'd for £1.5 billion, and with over 20 years of hands-on experience in launching, growing and advising startups, he is an outspoken patron of social mobility and continuous education. The Unfair Advantage is his first book.

Hasan Kubba

Hasan Kubba

Hasan Kubba is an entrepreneur, startup strategist and mentor. With his digital marketing agency background and startup investment experience, Hasan is a passionate advocate of launching businesses, identifying macro trends, and the broader impact of technological disruption on society. The Unfair Advantage is his first book.