Trust Me I'm Lying (Paperback)

Confessions of a Media Manipulator

Ryan Holiday

The book that predicted fake news, revised and updated for these terrifying times

Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator.

Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.

Publication date: 01/02/2018

£9.99

ISBN: 9781788160063

Imprint: Profile Books

Subject: Business & Management, Current Affairs, Politics & Economics

Trust Me I'm Lying (Ebook)

Confessions of a Media Manipulator

Ryan Holiday

The book that predicted fake news, revised and updated for these terrifying times

Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator.

Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.

Publication date: 01/02/2018

£4.99

ISBN: 9781782834236

ISBN 10 / ASIN: B076VS1DPB

Imprint: Profile Books

Subject: Business & Management, Current Affairs, Politics & Economics

Reviews for Trust Me I'm Lying

'Holiday is part Machiavelli, part Ogilvy, and all results'

Tim Ferriss The 4-Hour Workweek

'Essential reading for anyone concerned with the current health of our digital media.'

Andrew Keen, TechCrunch 

'Ryan Holiday's brilliant expose of the unreality of the Internet should be required reading for every thinker in America.'

Edward Jay Epstein, author The Big Picture

'This is an astonishing book. ... Many of these stories are chilling.'

Gillian Tett Financial Times

'Provides valuable food for thought regarding how we receive - and perceive -information.'

 New York Post

'Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality.'

 Kirkus Reviews

'His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice.'

 Publishers Weekly

'The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.'

Tucker Max 

'Behind my reputation as a marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone.'

Dov Charney, CEO and founder, American Apparel 

'This book will make online media giants very, very uncomfortable.'

Drew Curtis, founder, Fark.com 

'[Like] Upton Sinclair on the blogosphere.'

Tyler Cowen, MarginalRevolution.com 

Ryan Holiday

Ryan Holiday

Ryan Holiday is one of the world's foremost writers on ancient philosophy and its place in everyday life. His books like The Obstacle Is the Way, Ego Is the Enemy, The Daily Stoic, and the #1 New York Times bestseller Stillness Is the Key have sold millions of copies and been translated into over 30 languages. He lives outside Austin, Texas, with his wife and two boys… and cows and donkeys and goats.

Follow Ryan on Twitter @ryanholiday and visit his website www.ryanholiday.net

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