What If We Got AI Right? (Paperback)

How to stop catastrophising and build an ethical future

Eleanor Drage

An expert's guide to taking control of AI, and building a future that works for all

'Timely and much-needed' Carole Cadwalladr

'A wise and purpose-driven book to steer us out of AI doom' Sandi Toksvig

We're confused about AI: what it is, and where it's leading us - whether into a utopia or an apocalypse. Yet these obsessions thwart efforts to make meaningful change in an industry with very real problems.

Here, Dr Eleanor Drage, one of the world's leading AI ethicists, unpicks the culture and ideas that drive the AI arms race, from billionaires trying to cheat death to biased police algorithms and state capture by big tech.

We need new language and new ideas to re-determine what AI is for and how we should use it. Only by bringing feminism, reparative justice and climate politics into the debate can we create a better future with machines.

Publication date: July 16, 2026

£14.99

ISBN: 9781805225447

Imprint: Profile Books

Subject: Current Affairs, Politics & Economics, Science & Mathematics

What If We Got AI Right? (Ebook)

How to stop catastrophising and build an ethical future

Eleanor Drage

Preorder from

An expert's guide to taking control of AI, and building a future that works for all

'Timely and much-needed' Carole Cadwalladr

'A wise and purpose-driven book to steer us out of AI doom' Sandi Toksvig

We're confused about AI: what it is, and where it's leading us - whether into a utopia or an apocalypse. Yet these obsessions thwart efforts to make meaningful change in an industry with very real problems.

Here, Dr Eleanor Drage, one of the world's leading AI ethicists, unpicks the culture and ideas that drive the AI arms race, from billionaires trying to cheat death to biased police algorithms and state capture by big tech.

We need new language and new ideas to re-determine what AI is for and how we should use it. Only by bringing feminism, reparative justice and climate politics into the debate can we create a better future with machines.

Publication date: July 16, 2026

£11.99

ISBN: 9781805225461

ISBN 10 / ASIN: B0FXNCB4ZM

Imprint: Profile Books

Subject: Current Affairs, Politics & Economics, Science & Mathematics

What If We Got AI Right? (Audiobook)

How to stop catastrophising and build an ethical future

Eleanor Drage

Preorder from

An expert's guide to taking control of AI, and building a future that works for all

'Timely and much-needed' Carole Cadwalladr

'A wise and purpose-driven book to steer us out of AI doom' Sandi Toksvig

We're confused about AI: what it is, and where it's leading us – whether into a utopia or an apocalypse. Yet these obsessions thwart efforts to make meaningful change in an industry with very real problems.

Here, Dr Eleanor Drage, one of the world's leading AI ethicists, unpicks the culture and ideas that drive the AI arms race, from billionaires trying to cheat death to biased police algorithms and state capture by big tech.

We need new language and new ideas to re-determine what AI is for and how we should use it. Only by bringing feminism, reparative justice and climate politics into the debate can we create a better future with machines.

Publication date: July 16, 2026

£24.99

ISBN: 9781806490295

ISBN 10 / ASIN: B0GY4QYC6M

Imprint: Profile Books

Subject: Current Affairs, Politics & Economics, Science & Mathematics

Read by: Eleanor Drage

Reviews for What If We Got AI Right?

'A wise and purpose-driven book to steer us out of AI doom'

Sandi Toksvig 

'A timely and much-needed book. Eleanor Drage debunks a range of AI myths and suggests we should not be leaving it up to the AI 'experts'. Instead, she proposes possible ways to shift power back to the people'

Carole Cadwalladr 

'A brilliantly illuminating book that reveals the deep political forces shaping AI and offers a compelling vision of a more democratic and feminist technological future'

James Muldoon, author of LOVE MACHINES 

'A clear-eyed analysis of corporate power and ethics-washing, and a warm, thoughtful account of the people already doing something about it'

Margaret Mitchell, Chief Ethics Scientist, Hugging Face 

'It's rare to find informed perspectives on AI that have both the imagination and the courage to counter the dominant narrative. This book makes space for possibility. Insightful, surprising and well-argued, it presents a refreshingly different take on AI and the futures it offers'

Sarah Housley, author of DESIGNING HOPE 

'With lively, impassioned writing, Eleanor Drage dismantles prophecies of both apocalypse and transcendence to show how we can achieve liveable futures with AI'

N. Katherine Hayles, author of FROM BACTERIA TO AI 

'Praise for Eleanor Drage: 'Your perspective serves as a wonderful inspiration. Thank you for being a role model'

Bloomberg 

Eleanor Drage

Eleanor Drage