What We Value (Hardback)
The Neuroscience of Choice and Change
Buy from
A neuroscientist reveals the mechanisms behind decision-making - and how to make more fulfilling, impactful choices in our work and lives
'One of my favourite neuroscientists' ANGELA DUCKWORTH, author of GRIT
'A leading expert in the science of how we make decisions, reveals how to make better ones' TELEGRAPH
'Intellectually penetrating and beautifully written' ROBERT CIALDINI, author of INFLUENCE
Our choices shape who we are - but what determines how we make our choices?
In the tumult of everyday life, it's easy to slip into old habits, make choices without thinking, and forget good advice. The key to both changing ourselves and persuading others is not working harder - but better understanding how our brains work.
Here, pioneering neuroscientist Emily Falk introduces a new paradigm for understanding why we do what we do. Blending award-winning research with real-life stories, she reveals the hidden calculations that control our daily decision-making. She illuminates how our values shape our sense of self; how status, community and culture rewire our minds; and how we can use this knowledge to create new opportunities in all areas of our lives.
Whether we want to embrace new behaviours or become more effective communicators, Falk offers practical insights on how to apply feedback, focus attention and get in sync with others.
This is the essential guide to working with your brain to achieve fulfilling choices and lasting change.
What We Value (Ebook)
The Neuroscience of Choice and Change
Buy from
A neuroscientist reveals the mechanisms behind decision-making - and how to make more fulfilling, impactful choices in our work and lives
'One of my favourite neuroscientists' ANGELA DUCKWORTH, author of GRIT
'A leading expert in the science of how we make decisions, reveals how to make better ones' TELEGRAPH
'Intellectually penetrating and beautifully written' ROBERT CIALDINI, author of INFLUENCE
Our choices shape who we are - but what determines how we make our choices?
In the tumult of everyday life, it's easy to slip into old habits, make choices without thinking, and forget good advice. The key to both changing ourselves and persuading others is not working harder - but better understanding how our brains work.
Here, pioneering neuroscientist Emily Falk introduces a new paradigm for understanding why we do what we do. Blending award-winning research with real-life stories, she reveals the hidden calculations that control our daily decision-making. She illuminates how our values shape our sense of self; how status, community and culture rewire our minds; and how we can use this knowledge to create new opportunities in all areas of our lives.
Whether we want to embrace new behaviours or become more effective communicators, Falk offers practical insights on how to apply feedback, focus attention and get in sync with others.
This is the essential guide to working with your brain to achieve fulfilling choices and lasting change.
Reviews for What We Value
Jonah Berger, bestselling author of CONTAGIOUS
Professor Jamil Zaki, Director of the Stanford Social Neuroscience Lab
Telegraph
Roman Tschäppeler & Mikael Krogerus, authors of THE DECISION BOOK
Angela Duckworth
Katy Milkman, bestselling author of HOW TO CHANGE
Robert Cialdini, author of INFLUENCE and PRE-SUASION
Emily Falk
Emily Falk is a professor of communication, psychology, and marketing at the University of Pennsylvania, where she also directs the Communication Neuroscience Lab and serves as associate dean for research at the Annenberg School for Communication. What We Value is her first book. Her work on the science of attitude and behavior change has been widely covered in the popular press and recognized with numerous awards, including early career awards from the Social & Affective Neuroscience Society and the Association for Psychological Science, the National Institute of Health Director's New Innovator Award, and more. She lives in Philadelphia.
falklab.org
@falklab